4D Cinema Experience

London, United Kingdom
4D Cinema Experience
Start your London Eye adventure with the thrilling 4D Cinema Experience—a multi-sensory introduction to the city’s landmarks and spirit.

Brief History: Introduced as part of the ticketing experience in 2010, the 4D Cinema Experience was created to add an immersive introduction to the Eye and the city of London before boarding. Notable Features: The short film includes 3D footage combined with physical effects like wind, bubbles, and mist. It introduces viewers to the spirit and highlights of London, elevating the excitement before the ride. Fun Fact: The 4D experience features a fictional girl exploring the city with her father, highlighting the emotional and visual connection people share with London. Current Use or Visitor Info: Included free with most ticket types, the 4D experience takes about five minutes and is shown in a mini-theater near the ticketing area. Great for families and first-timers to set the tone.

Location

Coordinates: -0.1196, 51.5033

View on Google Maps